July 24, 2006

Interesting advertising strategy: piss off the Chinese

KFC have clucked off the Chinese with a TV ad showing a Taoist monk proclaiming a chickenburger to be a "masterpiece". Today’s Independent describes how KFC's monk drew particular anger as he is based on Fu Qingzhu, who helped defend China against invaders in the early 17th century. The Chinese are sensitive about how their heroes are portrayed, particularly by foreigners.
Most Taoists are vegetarians.

Tags: Morons, TV ads

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