May 25, 2006

Pull my finger

Shepherd Neame must be a fun place to work these days. Not only have they just seen a big rival shut its brewery doors but it is the place to go for laid-back advertising. Along with the amusingly xenophobic Spitfire ale ads (see here and here), it also brews the suspiciously named Bishops Finger, currently promoted by a series of press ads aimed at men who dream of romps in the hay with cheerful serving wenches.
I can’t say the name of the brand is especially attractive, but then again when you see a beer pump with Chimp’s Knob on the handle, have a pint for me.

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