May 17, 2006

Beanz Meanz Firez

Heinz must really be onto something if they think people are really this lazy: they are going to launch ready-made Beans On Toast.
First thought is: make sure the fire brigade are ready for an inferno as the beans and tomato sauce slide into the nation’s toasters. However, it’s supposed to work in a way similar to Pop Tarts, in which case surely it should be described as Beans In Toast.
There must be a market for it, though: The Independent reports that the value of the baked beans market reached nearly £300m last year, that’s a 13% rise on 2001.
(Footnote: the concentration of methane in the atmosphere has almost tripled in the last 150 years)

Tags: FMCG

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