August 04, 2006

Time to eat, fattie

A brilliant outdoor idea from Leo Burnett in the USA: a sundial that points to a different breakfast item each hour. To the easily persuaded (which I guess includes everyone who walks through their doors), this may seem like a suggestion that you should shove a McDonald’s down your throat every 60 minutes until lunchtime, after which your salt rush would have you gasping for a Stella Artois, an ad for which sits happily alongside.
All jolly healthy stuff.

More on this here

Spotted in Campaign

Tags: Press / outdoor ads

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