August 08, 2006

Ryanair: cheeky monkeys or rip-off merchants?

Apparently, Saatchi & Saatchi's poster for the 1979 general election was dreamt up, designed and churning off the presses within 24 hours. This was the poster that booted out Labour and ushered in Maggie Thatcher's Conservative government.

Ryanair have been hauled up before the ASA for so many crimes against advertising that somehow it's unsurprising that they (sans agency) have not only copied Saatchi's idea, but have cut & pasted the queue from the original.

Maybe that's the point. Cheap and cheeky advertising for a budget airline. The big airlines aren't working etc. etc. etc.
You've got to laugh, I suppose.


Anonymous said...

wow. they only use the phrase "web check-in" 3 times.

on one poster.

they truly are talented users of the medium, these Ryanair in-house ad creatives.

no wonder they are working for Ryanair in-house.

SchizoFishNChimps said...

But when the everyday phrase Web Check-In pops into your head, like it does, you'll automatically think of Ryanair. And buy tickets. Even if you're not going anywhere.
Quite clever, really.

Anonymous said...

or your eyes just might glaze over and you think Ryanair is boring and prefer to book on snazzy easyjet

after all, the original poster didn't say "Labour isn't working, Labour isn't working, Labour isn't working" did it

SchizoFishNChimps said...

True. Mind you, I've never heard anyone claim travelling by Ryanair was exciting.
Given a 50/50 choice, with all things being equal destination- and price-wise, I'm sure Ryanair's dreadful advertising would tip the balance towards Easyjet