June 14, 2006

Taking a subtle approach to sex

One can imagine the temptation for the agency, when faced with the prospect of making an ad for a Durex sex lubricant, to go down the obvious, smutty path. So bravo to McCann Erickson Italia for choosing subtlety and humour, and for encouraging the viewers to engage their brains.

2 comments:

Scamp said...

Not only do gay guys get to have sex whenever they want...

now they got good ads too

ain't fair

rhoda-herman-96 said...
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