January 30, 2007

Vodka ad has smut, God is in his heaven

I’m trying to work out whether this morose hermit has been stuck out in the wilderness too long and is hallucinating, or whether he just happens to be tired of swimming in hot totty. I’d plump for the latter, as excessive boobage is a pretty standard convention in Eastern European spirits advertising, especially for vodka.
The sad old git is complaining, for heaven’s sake, but (assuming that Romanian macho culture is similar to that of Russia) one thing that probably didn’t occur to the agency or the client is that Grizzly Adams here just might be gay.
Ha! I’d just love to have seen those smiling little red Romanian faces if this guy had been surrounded by naked men. There’d be thousands of enraged cabbage farmers charging towards the spires of Bucharest in their tractors, brandishing their pitchforks.
Mind you, I’d certainly be very happy if stuck in a wintery hut with these ice maidens, along with a large crate of Kreskova Vodka, lots of straw, some bananas, my crayons and giraffe porn. Blimey, it’d be like working at Channel Four.
I suppose it is an achievement for an ad to be simultaneously downbeat and smutty, something for which Romanian agency Papaya Advertising was awarded a Silver Drum at last year’s Europe-friendly Golden Drum Awards.

More vodka smut:
Spunky Russian vodka advertising
Vodka drinkers experience gay sex, tummy wipes and horses' heads
Russian vodka fantasy rips off Kill Bill

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