January 23, 2007

The mind of the planner

I can just about manage two foreign languages, which is pretty poor. French is OK if not spoken too fast and Greek works with me if I can see the accompanying windmilling hand gestures. After eight years, I'm just about getting to grips with Planning, but only when supplemented by otherwise incomprehensible charts on Powerpoint.
So it was with a sense of amused irony that I received this very funny filmlet from a planner at BBH. It's a breathless charge into the realms of gobbledygook using charts and graphs. And it's also completely meaningless.
Bravo to Clemens Kogler, the creator of this piece. His website biog describes him as "a student the University of industrial art and design in Linz, in the class of Ursula Hübner". Ursula, give this fellow a gold star.


copyranter said...

at the first agency I worked for, we called the gobbledygook "jah." Because to us that's what it sounded like—"Jah jah jahjahjah jah. Jah...etc."

FishNChimps said...

Funnily enough, that makes perfect sense