January 10, 2007

It’s a New Year, and the numpties are back

Apparently, the NHS’s current anti-smoking campaign has drawn so many complaints that the ads are at risk of being banned. The ASA have received over 70 complaints since the first TV ad broke on New Year’s Day.
Complaints range from accusations that the campaign is "violent" and "distasteful" to claims that the images may be "harmful to young children" (source: Brand Republic).
I reckon that agency Miles Calraft Briginshaw Duffy’s campaign does a superb job of hammering home the point that cigarettes are addictive, which is a clever diversion from the usual “cigarettes kill” strategy.
The numpty fuckwits are more worried about the imagery in the ads than they are about people dying from smoking-related diseases.

1 comment:

Jetpacks said...

1. Numpty

Scottish usage:
a) Someone who (sometimes unwittingly) by speech or action demonstrates a lack of knowledge or misconception of a particular subject or situation to the amusement of others.

b) A good humoured admonition, a term of endearment

c) A reckless, absent minded or unwise person

a) "No. That wisnae wit she meant, ya big numpty!"

b) i.e. "Silly billy", "You big dafty"

c) "That numpty's driving with no lights on!"

Across the pond, I am a bit of a numpty and had to look that up.

My first reaction to seeing that post was disgust - which is exactly the intent of the ad. Nice work.