September 20, 2006

Warning: unsophisticated ad numpties at large

Last month I declared a grudging respect for this bling-glorifying ad from Dolce & Gabbana and Motorola. At the time, I didn’t consider the possibility that some people would take offence at the ad.
Once again I have underestimated the stupidity of the great British public because, yes, 160 numpties have wailed that the ad “condoned knife-related violence and glamorised sexual violence.”
Brand Republic reports that As well as being condemned for condoning knife-related violence, and particularly glamorising sexual violence, the ad was also accused of being "offensive and irresponsible".
The ASA rejected the complaints.
Without going too deep into the psychological frailties of unsophisticated ad numpties, one would assume that they are making several intellectual (in the loosest definition of the word) leaps between the imagery in the ad, and a trigger for mentally challenged individuals to aquire a sharp object and slash the face of the nearest stylish camp-looking middle-aged male passerby.
I have therefore recruited a passing ad numpty to provide an opinion on the following selection of press ads that have recently featured on CMM News:

Harvey Nichols
Will encourage small boys to mutilate moths and staple them to Action Man bodies. Possibility of electrocution of little sisters when same naughty boys plug Barbie into the mains.

Toyota RAV4
Dogs will be inspired to drive off in cars; may result in ram-raids on toy shops.

Don’t these people know there’s a drought on?

Tags: Morons; Press / outdoor ads; Violence


copyranter said...

this post is too funny and should be pulled because laughing can cause you to spill your drink, and possibly then slip and fall and kill yourself.

SchizoFishNChimps said...

cheers. but laughter is subversive and should be outlawed