August 02, 2007

This ain't Coke

Being appreciative of junk, particularly in the food & drink categories, I was appalled to see this naff attempt by Coke (reported in yesterday's Metro) to extend the brand into some kind of healthy hybrid nirvana.
It's Coke, for heaven's sake. We know it rots your guts but it's refreshing and tastes good. We don't buy it to be healthy. If I wanted a healthy drink I'd buy a fruit juice.
And just look at that ugly logo and bomb-shaped bottle. Urgh.

1 comment:

Rob Mortimer said...

That is a truly despicable example of both typography and spacing.

Dont get me started on the product...