Why press maggots love a bit of Apple

Bad marketing

Good marketing

The latest Private Eye magazine includes an interesting revelation prompted by the current batch of seriously irritating Mac vs PC ads.
The British press has always been particularly nice to Apple, more so than to any other techie firm. I quote:

"Apple products receive unerringly good write-ups and extensive coverage across all of the UK press. The recent launch of the iPhone, which will not even be available in the UK until the end of the year, was front page news."

Why?
Apple gives members of the National Union of Journalists a 20% discount on all of its products.