Sony's unlikely but brilliant PR stunt

I've found Sony's products to be robust and good value, being the owner of a 2 year-old steel Walkman mp3 player and a Bravia TV, but have always loathed the crippling jealousy with which they guard their licensing, undermining the value of the hardware. And so it is with some surprise that I find myself admiring their stunning PR initiative last night. Geeks who queued for hours to get their hands on the UK's first PS3 consoles at one store were rewarded with free HDTVs (worth £2,500 each), and a free taxi ride home. Incredible.