December 08, 2006

Belly belly belly

Another one of my most favourite ads has just cropped up on YouTube. A surefire indication of a funny ad is one that makes all three of my brood laugh, and this one had them in near stitches when I showed it to them.
This classic from 2001 had a huge hairy belly chasing a guy around town. What makes it stand out is not just its humour, but the in-your-face way it communicates the idea of forcing fat bastards off the sofa.
Reebok stuck two fingers up at the Nike / Adidas approach of celebrating excellence, and spoke to the common man. Perfect.

Agency: Lowe Lintas


Northern Planner said...

This was class.
At school we had to write ads in drama class. We wrote a script about an inflatable guinness chasing the poor denizens of a sleepy english town. It catches one, she screams in terror, but the guinness just gives her a kiss. 'Guinness, it's not as bad as you think'.
Thank the lord I became a planner..

greencan said...

the hair line to the promised land leads nowhere on the belly blob, poor's rather gross, but funny

FishNChimps said...

I imagine a lot of creatives dream up ads they'd really like to run, but know will never be made.

And men with a belly like that have probably long forgotten what the "promised land" looks like.