October 11, 2007

Don’t mess with Barry Scott. Or Derek Bum

It's hard to believe that it was only in 2004 that Barry Scott burst onto British telly. It seems like he's been around for a decade.
Type in “Cillit Bang” on YouTube and you’ll get pages and pages of videos spoofing his shouty style. Hell, the real ads are as cheesy as you can get. Even the name of the product, by household giant Reckitt Benckiser, sounds like a joke.
Scott is almost a self-parody, but I think using him as the face of the brand is bloody brilliant. 12% market share in 3 years is no laughing matter. Here he is in one of the more recent Cillit Bang ads.

Under-rated comic Peter Serafinowicz (most famously the voice of Darth Maul and the exasperated flatmate in Shaun Of The Dead) has been spoofing Scott on his new TV show. He’s a brilliant mimic – watch the two Cillit Bang spoofs here and here.


Rob Mortimer said...

Its a great parody of an ad that was really a parody itself until it became popular.

I also thoroughly enjoyed his mocking of the injury laywer ad.

Scamp said...

Peter Serafinowicz's show is bloody hilarious. Critics always used to say that doing pastiches of ads was as low as a comedian can sink. And it's true that our hyperbolic world of comedy spokespeople is quite an easy target for skits. But when they're this funny, it doesn't matter.