Another wretched CG’d car ad?

I have a jaded view of a particular type of car commercial. You know the sort: studio-style CG’d rendering that would kid you into thinking that you’re being sold a spaceship or a submarine. There’s usually an awe-inspiring soundtrack that suggests this car will make your cock grow another eight inches.
The storyboard to the latest BMW spot must have looked damnably familiar and uninspiring, but somehow from this tired formula a real jewel has emerged. There’s little awe, minimal testosterone, and a well-understated geekiness. The visuals are fast and the reworking of Beethoven’s 9th Symphony is curiously uplifting. Love it.

Agency: WCRS