At last, REAL food porn
All the supermarkets seemed to be shooting their loads over Christmas - one food porn ad after another. Some, like those for pikey supermarket Asda, didn't ring true because if my local branch is anything to go by, its customers primarily regard the store as the ideal place to take their kids to shout at them. Must be the acoustics. As for the food, Asda shoppers are more interested in stuffing their fat faces with the cheapest possible scran.
No, food porn in advertising only works if the grocer is known for its quality. This is why I believe Marks & Spencer is the master of grub lust.
The genre has unsurprisingly spawned some terrific spoofs on YouTube, and I reckon this new one is the best ever example. It has just emerged on b3ta and has the filthiest voiceover you're ever likely to encounter.
Not safe for work
See also: M&S dish up drool-worthy dinners
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2 comments:
brand inspired UGC eh? wonder what m&s would say about that...?!
genius stuff. and it's good to hear plasterers radio is still going strong
Good use of the word scran. I thought only people from the West Mids used that slang.
And B3ta is great.
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