M&S dish up drool-worthy dinners
Unless my banana risotto is served up on time, the butler is saddled with a trip into town to fetch my dinner from Marks & Spencer. That’s the terrible price he pays every time the retailer unleashes yet another of its scandalously tempting food porn ads on the telly. Of course it’s worse when looking at these images on the 100-inch plasma high def screen installed in my drawing room; you could row a boat across the lake of drool emanating from my salivating jaws.
A couple of weeks ago Sam Cartmel of The Red Brick Road committed* a superb hatchet job on this and previous spots from the campaign.
I can only disagree; Rainey Kelly Campbell’s ads for M&S are a prime example of TV advertising at its most basic: showing off the product at its best, accompanied by a sultry eat-me-or-shag-me voiceover. If ad recall and sales are up, who’s going to complain?
Not M&S.
*Adwatch, Marketing magazine, 4/10/06
Agency: RKCR/Y&R
In the interests of research, I dispatched a brace of scantily clad monkeygirls to find a typical ad numpty, and ask his opinion:
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2 comments:
"paint the inside of chimneys with dolphin fat..."
the best line of prose I've read since I wrote my last one.
You have my permission to use it in any appropriate campaign
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