January 25, 2007

Vengeance is sweet

There’s always one miserable git at every wedding and, metaphorically speaking, it’s usually me. I have contradictory tastes, which probably explains why I seem to be only one who found CHI’s BigSmall campaign for Toyota’s Yaris inane. Shoving two words with opposing meanings together must have seemed clever (Marketing magazine was gushing over this point last year), but I thought it was dull and I’m sure it’s not the first time the word-collision idea has surfaced.
I’m muchly taken by the Yaris’ new TV ad which I hope heralds the death of BigSmall. It’s not going to win many awards but January, being the dullest month of the year for decent ads, is slightly improved by this simple expression of spite. It was also the first ad this year to make the kids laugh.

3 comments:

mediawasp said...

Hehe I like the storyline, premeditated evil is always fun.

Scamp said...

Nice spot. Best Toyota ad in years, I'd say. I especially like the casting and performance of the girl.

FishNChimps said...

She's great isn't she? She makes her boyfriend look a fool purely by the expression on her face.