October 31, 2006

How to make a mint in movies, case study #133

Problem: What should we put on the poster to convince people that our new film is a quirky, gentle comedy about a Jewish kid?
Solution: Stick goggles and a snorkel on the goofy little fella.
That'll be £100K please.

2 comments:

copyranter said...

I would have maybe also cut his tie in half (sorry, over art-directing).

SchizoFishNChimps said...

Oh yes, a portfolio of quirky, gentle comedies.

I'd have the dad doing the two-finger horns behind the kid's head.