October 17, 2006

Bike insurance ads must include spanking, obviously

I've been keeping this viral campaign on a backburner for a while, because I know how sensitive much of my readership is.
But I figure the time is right, and it's for your own good to see how sexist advertising can be, so watch closely and learn.
This video offering is from Bennetts, a British motorbike insurance company. For some reason, it is full of semi-naked women spanking each other. Don't ask me why.
(Possibly Not Safe For Work)

If you are capable of bearing more of these awful, terrible images, then the Bennetts Babes also star in ads called "Bounce-A-Thong" (semi-naked women on a bouncy castle) and "Water Palaver" (semi-naked women on a bouncy castle with water pistols).

13 comments:

copyranter said...

well you see, spanking, like bike-riding is, err, dangerous, so...yes. questions?

Neal said...

The spanking video is to advertise their brand SPANKING new website. If you can get over the sexploitation and stick around to the end of the video, it explains the girl-on-girl s&m.

FishNChimps said...

I think this is a case of having a smutty (but fun) idea, and then justifying it.
Not that I'm complaining, mind.

Northern Planner said...

I like the fact it was founded by Gordon Bennett (old British for cor blimey!!)
Once he got his insurance company sorted,do you think he said, I've got this really decent Gin to sell, but I need a name. We'll, since I've used one half of my own monicker......

FishNChimps said...

Blimey, you actually looked at the website. In the interests of research, I trust.

Scamp said...

brand spanking new website... so we see girls spanking each other.

best counter-argument ever to people who complain about ideas based on puns.

FishNChimps said...

Judging by the other ads by this firm, I suspect someone there was intent on filming girls leather each other. The pun seems like an afterthought.

onewomanrunning said...

Looks like one of those joke films that people do after the real filming is over. Where's the women's version?

FishNChimps said...

It's unlikely there'll be a women's version, at least from this firm. I'm assuming that the vast majority of motorcyclists are young men - just the target for this kind of jolly smut.

Perry said...

Terrible! Appalling! Shocking!



Got any more?

onewomanrunning said...

Yeah but see, if they appealed to women, we might ride more bikes. I want a bike. Need to learn how to drive first, and how to ride. Besides, isn't it sexier if a woman can actually ride the bike? No? Ok, I'll leave you boys to your fantasies.

FishNChimps said...

There's definitely some mileage to be had in a smutty bike ad aimed at women. Several hundred cc's of vibrating power between the legs etc etc.
I'll get me coat.

jhon said...

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