Mustard with your curtains, ma'am?

One of the week's little pleasures is waiting for the email scandal sheets from Holy Moly and Popbitch to drop into my inbox. A lot of the content is rubbish, but occasionally there's a little pearl in the dung heap.
Last week's Holy Moly featured this astounding example of radio stupidity demonstrated by a provincial DJ.

For those of you unfamiliar with British slang, these (NSFW) are beef curtains.