Playing with your Nuts
This week’s Campaign magazine remarks how Nuts (a weekly magazine aimed at young hormone-riddled males) crows about increasing the gap between it and Zoo, its rival, despite disappointing circulation figures. These two magazines injected some life into the waning lads’ mag market a couple of years ago. The problem is that each of the monthlies (FHM, loaded, Arena etc.) at least have their own character and distinctive style, each varying the tit load and the amount of other bloke-interest articles, whereas Nuts and Zoo are virtually identical to the (uneducated?) eye.
Anyway, that’s the boring stuff out of the way. Here’s Nuts’ video, sent as a link to press buyers, with expected titillation.
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