August 02, 2006

Bob Dylan will be spinning on his sofa

Maxell cassette tapes copied the idea behind Bob Dylan’s Subterranean Homesick Blues video in a couple of TV ads in the early 1990s. They at least had some integrity, the cue-card idea proving an amusing prop which was relevant to the brand message and to the medium itself. After all, you wouldn’t want Dylan’s lyrics to be muffled by a poor quality tape when cruising down the Old Kent Road, would you?
Now that the old folk rebel is in his mid-sixties, he is probably partial to carpet slippers and a fluffy cat, but God forbid that he’d be relaxing on a DFS sofa. I cannot explain it, but every time I see this ad I feel like chucking a large item of furniture at the TV.

Agency: PWLC

2 comments:

Rob Mortimer said...

Its above average for sofa ads, but still frustratingly irritating.

FishNChimps said...

If Bob Dylan had never existed, the ad would be great. Maybe DFS and the agency figured that their customers are too young to remember him