August 18, 2006

Osama's new favourite airline

Interesting tactic from Ryanair: use the words "terrorist" and "terrorism" to get people onto your aeroplanes. This isn't a spoof. It's a full-page ad from today's Daily Telegraph.
Ryanair have a history of publishing near-to-the-knuckle press and poster ads. See this interesting article about them from BrandChannel.
There is no creative agency on their roster.

2 comments:

nycat said...

Bold and Patriotic +deep discount fares=$$$Ka-ching!
CUS bin Ladin. Cheers to dold advetising!
www.geocities.com/nycat.geo

FishNChimps said...

"Patriotic" is a good point: Ryanair operates in the UK. Despite the Winston Churchill appeal to the Spirit of Blighty, the airline is in fact Irish!