August 25, 2006

Fondly remembering wanking, cocks and bum sex

Skittles has enjoyed some weird but funny US advertising (see these recent TV spots). What is probably less well known is that there were a series of terrific virals for the brand released in the UK a couple of years ago. True, they did win Bronze Lions at Cannes in 2005, but I can find little evidence outside the usual advertising circles that they ever truly went viral. Maybe they were never intended to go viral (i.e. had the minimum exposure required to gain entry to Cannes), or they simply weren’t seeded well.

I’m regurgitating these because in presentations I have given on the subject of viral advertising, they always raise a laugh. They are favourites of mine because of the simple British schoolboy humour – they appear to be normal TV ads but with a potty mouth twist – and surely deserve a wider audience.





Agency: TBWA\London

Tags: Naughty bits, Viral

2 comments:

glossyinc said...

There was a site - no longer active: http://www.meandmyfruitymouth.com

and this mention in a Shots newsletter on 03/11/2004:

"Tim Godsall has directed a series of ads through Independent for Skittles Gum, which are only suitable for online viewing. The series sees situations when people let their 'fruity mouth' get the better of them. Visit http://www.meandmyfruitymouth.com to view the spots. Godsall is now repped by Stink."

FishNChimps said...

Many thanks for your comment. I like the bit about them being "only suitable for online viewing". It's a shame that they didn't reach a wider audience.