December 07, 2008

Bennetts biker babes bucking before buckets belabour bikinis

Wikipedia explains that the origin of the oath "Gordon Bennett" lies in the behaviour of a 19th century playboy of that name.
It therefore came as a pleasant surprise to read on the CV of a certain insurance website that in 1930 this company was "Founded by Gordon Bennett in Coventry and provided general insurance for customers". This is a prime example of life imitating art for Bennetts Insurance is the firm whose advertising gimmick is guaranteed to encourage the utterance of several oaths. Yes, this is the specialist in motorbike cover who generate videos of semi-undressed logo-clad girls spanking each other, jumping on bouncy castles and fighting it out with water pistols.
Maybe it says something about Britain's motorbiking demographic that they are targeted using Bennetts' cunning boob-rich marketing strategy, but it must work - the company claims over 200,000 UK customers.
Here are the company's icons in action once again in their latest viral. In the interests of road safety research, four of them compete to stay on a bucking bike. The bikinis and buckets of water add to the realism but damn it, why aren't they wearing helmets?

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