July 11, 2007

A lesson in branding

Click image to enlarge

Echoes of the branding of the London Olympics from one of my favourite cartoon strips, "Alex", published in the Daily Telegraph. The current storyline has the workers of Megabank coping with a team-building, cowboy-themed excursion.

See also: Make the logo greyer


George Parker said...

Years ago I worked on the Xerox account. It was known as "Xerox - The Document Company." They paid Landor $3 million to come up with a new identity. It was... "The Document Company - Xerox." Fuck, why can't I pick up gigs like that.

FishNChimps said...

The logo and ID business makes even boring old advertising look respectable.