Look, there's a Spitfire in it

I thought I'd weigh in with some less obvious comments about Miles Calcraft Briginshaw Duffy's Hovis ad (embedded and commented upon by two of my regular ports in a storm, Rob and Scamp).
This is a classic case study in how to advertise to Brits during a recession: patriotic, slightly cute, nostalgic and with the added bonus of reminding us that we did actually win a couple of wars, once (a quiet word to future prime ministers: we usually do better when the Americans turn up late). And there's a Spitfire in it.