As the country lurches deeper into recession, so the gap between real life and the fantasy world of advertising widens. Halifax still shows its happy singing employees while more people are having their homes repossessed. Land Rover are still pushing their Chelsea tractors as consumers buy smaller, more economical cars. And perfume ads are still shit. The funny thing is, that the more anal the perfume ads, the more likely that the proles will fall for it. Maybe its something to do with selling a fantasy.
Driving to Basildon the other week, some Essex girls in the car in front threw a dildo out of the window and it hit our windscreen. While the chimplets were wondering what the hell it was, Mrs C calmly told them it was an insect. Chimplet #2 said that he wondered how it could get off the ground with a cock like that.
Arriving at Basildon, for it really is that sort of place, the first thing that strikes you (apart from flying dildos) is the number of people eating chips. Cheap, stinky chips. And another thing, if you look carefully, is the Essex girls with shopping bags bulging with knock-off perfumes bought from a stall just outside the shopping centre. And that's the point. Everyone with half a brain cell knows they're forgeries, but they're still being bought. Like I said - buying into the fantasy.
Here's the latest fragrant tosh filling our TV screens. The Essex girls will love it.
Lee Mack sums up the pointlessness of these ads nicely...