June 14, 2006

Taking a subtle approach to sex

One can imagine the temptation for the agency, when faced with the prospect of making an ad for a Durex sex lubricant, to go down the obvious, smutty path. So bravo to McCann Erickson Italia for choosing subtlety and humour, and for encouraging the viewers to engage their brains.


Scamp said...

Not only do gay guys get to have sex whenever they want...

now they got good ads too

ain't fair

rhoda-herman-96 said...
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