Taking a subtle approach to sex
One can imagine the temptation for the agency, when faced with the prospect of making an ad for a Durex sex lubricant, to go down the obvious, smutty path. So bravo to McCann Erickson Italia for choosing subtlety and humour, and for encouraging the viewers to engage their brains.
2 comments:
Not only do gay guys get to have sex whenever they want...
now they got good ads too
ain't fair
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