Auto hell

Car dealership advertising in the USA appears to have some kind of cult status. We don’t see the type of advertising showcased by Copyranter (see Car Dealer Advertising Is A Gift From Satan) here in the UK, although Private Eye and Viz frequently take the piss out of what I’d call kitten-on-a-plate ads that frequent the Sunday papers.
There’s this old viral that I remember chuckling at years ago. I assumed it was a spoof, but after a 2-minute Google it appears that there really is a Big Bill’s car showroom in Maryland… could this really be genuine?