June 22, 2006

How to pick up women, 1970s style

Man drenches himself with pharmaceutical concoction. Women go wild. Sex probably occurs.
Sound familiar? This often-used plotline in the advertising for Lynx and Axe is nothing new. See how it was done three decades ago with this quaint TV ad for Hai Karate. It's not quite as explicit as its modern imitators although the obvious reference to oral sex and hand jobs might not get past the censor today.

1 comment:

Rob Mortimer said...

This is why the Lynx clicker ad was so good, it took this old old idea and gave it a fresh twist. Otherwise most of the recent ones have been average.