Beck's: the coolest ad on the telly

I doubt anyone ordering a bottle of Beck's will think "Hmmm... I fancy something young and cheeky made with barley, water, hops and yeast", but that's what this, probably the coolest ad on British telly at the moment, is trying to communicate. The next best thing about this spot? It's a beer ad that doesn't mention football. Music is by The Flaming Lips.

Agency: Leo Burnett