Vodka drinkers experience gay sex, tummy wipes and horses' heads

New Zealand vodka brand 42 Below has built a mischievous reputation through a series of subversive web and guerilla campaigns. It is fitting that while using the more conventional media of press and poster, it chooses an irreverent execution.
No surprise then that its US agency Saatchi & Saatchi gives you an amusing payoff after the effort of deciphering the ads. The campaign won a Gold Lion at Cannes. Some more examples are in my Flickr folder.
Tags: FMCG, Press/outdoor ads, Sex