There's the rub

What do you do if your girlfriend starts smoking? Slow down and apply some lubrication.
An over-the-counter impotence gel is expected to hit the shelves in 2008, which will have some interesting implications for those of us fed up with all that fake Viagra email spam. If anything is going to hit sales of the little blue pill, then this is it, pending approval by the authorities.
Seeing as there is a profound difference between the ad rules for prescription pharmaceuticals and OTCs, I am agog at the advertising potential for this new gel.

Tags: Sex