April 17, 2008

Spare me this Green bollocks

Click this carbon-free image to enlarge

I have neither the time nor the patience to outline all of the reasons why the Green religion is a rip-off. Suffice to say that much of its dogma is based upon unproven theory, the net effect being that we have to change our habits and lifestyles whatever the economic consequences because doing X might cause Y to happen. There is a sinister subsidiary effect too, which is that paying lip-service to the religion grants the utterer an aegis of sanctimony. Brands are forced to scrabble around and declare their supposed Green credentials, and critical eyes pass over them to look for more victims.
Which is why I want to rip this embarrassed looking press ad into tiny pieces. It would be passably good – the double meaning of the tag line (Some journeys cannot be put into words) binding the brand and the subject nicely – except for the barely readable piece of text at the bottom: “Keith Richards and Louis Vuitton are proud to support The Climate Project”.
Richards probably is amused at the irony of this splurt of nonsense (or, more likely, not give a shit) recalling that the Rolling Stones' recent ''A Bigger Bang'' tour took in North America, South America, Europe, Japan, New Zealand, China and Australia. How did the Stones get around? I bet they didn’t fucking swim.
The Climate Project is Al Gore’s baby. Yes, you probably guessed I’m a sceptic, but only where people present facts which do not have evidence to back them. An Inconvenient Truth is well-named, and not for the reasons Gore intended. Ah bollocks, I’m ranting again. I wonder if Al Gore buys Louis Vuitton?

2 comments:

Charles Frith said...

Come on. You know you want to really. There's money in it too!

FishNChimps said...

Money... tons of it! Look at how much tax the government raises by jumping on the bandwagon.