Laptops Direct - doing their bit for chav marketing

I'm still not entirely convinced that this isn't an April Fools joke, but this was posted in March and there's a little too much effort in the supporting website for it to be a one-day-wonder by some small company. Still, this call for volunteers to wear marketing tattoos is a bloody good laugh. Check out the website and look at the fee chart.
My favourite bit is in the press release:
"I know some will think of this as exploitation but they are misguided. Lots of people have tattoos for fun and we are giving them an opportunity to get paid for doing the same thing! Besides our logo is a lot more tasteful than say the Leeds United logo or the name of an ex girlfriend. We are also doing a careful screening process to ensure vulnerable people such as drug addicts and the mentally ill are not branded."

**Edit**

From Laptops Direct's Marketing Manager (see Comments):

"This was an April Fools joke but we were amazed by the response. We had over 100 emails from people expressing outrage at our moral indecency!"