April 08, 2008

New global marketing strategy: totally piss off the USA!

[Biggify with clickness]


Nice one TBWA, who have done a grand job of getting its client noticed in the USA, just as the brand changes hands.
Pic is from today's Independent newspaper.

7 comments:

Rob Mortimer said...

Love it.
Good old USA, take over other peoples land, then put up barriers to keep them out. (Or kill them all).

Toad said...

@Chimp/Rob: This was actually from their Latino agency, not TBWA proper. (Bizarre US custom- having separate agencies for non-white minorities- read HighJive (multicultclassics.blogspot.com) for details.

Stan Lee said...

I read Toad's blog. He seems a nice chap.

But...

Is he suggesting, in his use of the term "TBWA proper" that a Latino agency is not a proper agency?

Jetpacks said...

The ad will sell a lot of Absolut to Hispanics and the people it pisses off were never Absolut drinkers anyway. They are drinking American beer and Jack Daniels. In that world, vodka of any kind is for girls and old fags.

FishNChimps said...

Polarisation as a marketing strategy. Interesting idea.

Make the logo bigger said...
This comment has been removed by the author.
Make the logo bigger said...

@Stan - I’m pretty sure he's referring to how we segregate ad duties among various agencies, where typically, the main (proper) shop will drive all general creative, and the 'urban/specialized’ shops have to play off that for their urban demo, often with shorter deadlines and lower budgets. It’s rare that any minority shop gets to drive creative across all demos.

Rarer than a gnome from Argentina.

;-p