October 19, 2007

ABC

There's nothing particularly wrong with this campaign from Leagas Delaney, for a brand that has been in the UK for a number of years but appears to be positioning itself as new, and authentic Italian. It just amuses me that it reads just like a zillion examples from all the basic advertising manuals from the last 50 years: Find one thing that appears unique about the product; suggest that this feature makes it superior to all of its competitors.
After all, I have never considered the thinness of pasta to be an issue. The British pasta revolution angle does seem rather clumsy though. Didn't they learn from Trident?

6 comments:

Stan Lee said...

Even a student wouldn't put that in their folio. Still could've been worse. Could've featured a hackneyed broken-English speaking stereotypical Italian.

onewomanrunning said...

I see your point, and furthermore what does Anne Widdicombe have to do with it (tv ads)?? Why??

Rob Mortimer said...

Some companies just love their USP's...

FishNChimps said...

(Still scratching my head)

Rob Mortimer said...

Fleas or puzzlement?

;)

FishNChimps said...

sunburn