ABC

There's nothing particularly wrong with this campaign from Leagas Delaney, for a brand that has been in the UK for a number of years but appears to be positioning itself as new, and authentic Italian. It just amuses me that it reads just like a zillion examples from all the basic advertising manuals from the last 50 years: Find one thing that appears unique about the product; suggest that this feature makes it superior to all of its competitors.
After all, I have never considered the thinness of pasta to be an issue. The British pasta revolution angle does seem rather clumsy though. Didn't they learn from Trident?