July 04, 2007

When Indian boys get bored

These extraordinary PS2 ads from India have been unearthed by the reliable Ads of the World site.
I find ads from the further parts of the EMEA region fascinating, as they often appear to condone behaviour that would never appear in Western advertising, not even in virals (e.g. false rape allegations and threatened domestic violence). Nevertheless, I do wonder whether there was a fuss when these broke. Check out the tagline.

Click images to enlarge
I find them vaguely reminscent of the Coke Zero campaign.

1 comment:

Rob Mortimer said...

Yes except that these are actually fairly engaging, and speak in their own tone of voice rather than sounding like a shite actor reading a shite script.

With the CZ ad you might as well see the autocue its that awfully written.

Love the typography though.