A lesson in branding
Echoes of the branding of the London Olympics from one of my favourite cartoon strips, "Alex", published in the Daily Telegraph. The current storyline has the workers of Megabank coping with a team-building, cowboy-themed excursion.
See also: Make the logo greyer
2 comments:
Years ago I worked on the Xerox account. It was known as "Xerox - The Document Company." They paid Landor $3 million to come up with a new identity. It was... "The Document Company - Xerox." Fuck, why can't I pick up gigs like that.
Cheers/George
The logo and ID business makes even boring old advertising look respectable.
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