It’s a little-known fact that scruffy hunk Josh Holloway had his mind altered by an itinerant Hollywood hypnotist stalker. The unfortunate chap loses control every time a sultry babe pouts at him, forcing him to strip off, dive into the nearest stretch of water and toss his hair like a girl.
It’s true, I tell you.
Meanwhile, his Lost rival Matthew Fox tries to avoid looking embarrassed while attempting to convince men that it’s not effeminate to treat their skin with a product that, despite its pedigree, carries a name that's associated with femininity.
It is like comparing apples and oranges, but at least the Davidoff brand is unashamed in its self-assurance, making an obvious appeal to both female consumers buying the fragrance for their men, and to men to buy it for themselves.
As for L’Oreal, it’s not entirely clear who should be buying this.
Anyway, that's the serious stuff out of the way. Which of these boys pulls it off best? Ladies, which one floats your boat?
It’s the battle of the Lost boys.
Vote on the poll on the right-hand side of the screen.