June 05, 2007

Chav bashing crisps

It's good to see unknown brands fight their way into mainstream advertising. I've not heard of Seabrook, a brand of crisps apparently based up North, but good luck to them and their agency Propaganda in their fight for market share. In a nation obsessed with brands' health and environmental credentials, its refreshing to see one of them stand up and just go for simple slapstick.
It won't win awards, but that's not the point. I'd like to see how well Seabrook slips under the radar with its sponsoring of an obscure political party (according to Brand Republic) and with its presence in MySpace. The latter troubles me slightly, because the jungle drums tell me that youngsters, being fickle about social networking, are starting to see MySpace as just so 2006.

5 comments:

Stan Lee said...

Is the brand based up north, or is this yet another one of those "let's use a dopey northern accent rather than have a real idea" kind of an ad?

FishNChimps said...

good point, but the agency is based in Leeds and, according to Brand Republic, the brand is from that part of the world too.

onewomanrunning said...

Did you know that Seabrooks are owned by RBS? Not sure why they bought the company, a bit odd...maybe they're planning subliminal messages about bank products.

loulou said...

Seabrooks are great crisps - I was practically brought up on them. Crinkle cut, better than McCoys and not coated with MSG.
Good on them I say.

Doug said...

Seabrook crisps are awesome, and come in a wide range of tasty flavours (sponsored comment)