Wall to wall smut

This ad certainly got my attention. A pair of shapely legs writhing up a wall, the instruction to Feel It, and a brand name that appears to include the word Anal. Girls, don't let those painful haemorrhoids make you climb the walls.
But no, Anaglypta just happens to be a style of wallpaper and the brand's supporting website continues the theme of the press advertising. In the vast and varied catalogue of products that have used sex to sell, this must be a first. Look, they even have a crap viral ad: