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I'm simply joining the revolt.

**Update**
I'm taking the unusual step of answering a comment in the open because Jeremy Jacobs rightly questions the point of this post, and I see that in its original form it does look like I'm being rather obtuse and smug.
But there is a point.
The post links to an article on boingboing about one of the largest movements of mass petulance I've ever witnessed. I won't go into the exact details of this story - read the article.
It's a superb example of social networks in action. And social networks - the interconnected world of blogs, YouTube, Flickr, digg, tagging and so on - occupy a space that brands and ad agencies barely understand. It's where people get on with communicating with each other, and where brands (or companies, organisations etc. if you don't like the ad speak) are on the outside, looking in, if they're bothering to look at all.
Social networks are run by the end-user. That's where the content comes from. That's where the character comes from.
The title of this post is the subject of a mass demonstration against an attempt by a licensing body to remove any reference to a code that will allow people to decrypt the anti-copying technology on HD-DVDs. There are parallels with the music industry's gradual acceptance that consumers should be able to have free use of unencrypted music (DRM-free).
Anyone wishing to follow the progress of this story should regularly check out boingboing, which despite its esoteric content, does a good job of keeping tabs on online social trends.