Saw this remarkable ad for Samsung during a visit to b3ta , and must admit to having mixed feelings upon watching it.
b3ta readers are known for rejoicing in the offensive and the cruel, but regularly show a soft spot for small fluffy animals and, it would appear, for insects too:
“what gimp thought of applying that to - specifically - launching minature custard pies at insects? What sort of deranged mind would make that leap?”
“seems a bit cruel to me”
“never thought i'd feel sorry for creepy crawlies”
“What kind of cunt thinks firing sticky shit at insects wings will make people want to buy that phone? I know they're only insects, but there's just no need.”
"it's up there with Sony sacrificing a cow at a computer games press conference.”
The supporting website does declare that “no insects were harmed in the making of Millimetres Matter but some did get a little sticky... actually, they seemed quite happy to help clean up - by eating up the sugary mess!”
But in all my years, I’ve never seen a bee smile.