November 21, 2006

Why British Airways is once, twice, three times wrong

A British Airways employee lost her fight to openly wear a cross necklace at work at Heathrow Airport. I am puzzled because there is a dichotomy between BA’s branding and its decision to stop this woman from openly wearing her crucifix.
BA’s argument was that the wearing of visible jewellery violated its uniform policy, yet it makes an exception for Sikh turbans and Muslim hijabs because they cannot be covered up.
Consider the logo on BA’s aircraft. The image heading this post is taken straight from the company’s front webpage, where you can see the stylised flutter of the Union Jack, aka the national flag of the United Kingdom of Great Britain and Northern Ireland.
There are three Christian symbols on the flag: the crosses of Saint George, Saint Andrew and Saint Patrick.
BA is not a evangelical, crusading hyper-Christian organisation, but a business. Any business that uses the UK’s national symbol is referring to the Christian traditions of the country, and should have some sensitivity towards them. The BA flag is not just a logo – it is a national symbol. If it doesn’t like the flag, then pick a teapot, the V-sign, a plate of fish & chips, a raincloud or a pint of warm beer to represent its British origins.
If BA wants to stop this woman from covering up her cross, then it should cover up its logo too.

Tags: Culture; Politics

4 comments:

copyranter said...

I like the V-sign...with Churchill's stubby fingers even.

greencan said...

Valid argument, however, I think they should adopt James Bond look-a-likes...much more appealing than a warm pint

FishNChimps said...

...and cigar too, although the V-sign doesn't go down too well in France (Agincourt and all that).

And hey, hello again greencan

greencan said...

Hello f-n-c!!!