Don't drop the soap, sweetheart

Sweden is not a country normally associated with humour. She's given us ABBA, IKEA and Sven Goran Eriksson, all things that sensible Englishmen will regard with varying degrees of horror. Only once did a Swede make me laugh, and that was out of sympathy because it was one of the worst jokes I've ever heard (Why did the baker have smelly hands? Because he kneaded a poo).
Equally disassociated from humour is insurance, but there have been a steady supply of genuinely funny insurance ads from around the world. Here's a nice example, from Swedish insurer Länsförsäkringar, a name which just rolls of the tongue.