The copyright naughty step

Oh blast, blip.TV have sent me an email saying “Dear Mr. Chimps, your playlist has been deleted because it contains material that violates copyright, you thieving shyster.”
Something like that, anyway.
That’s a wretched inconvenience because blip provides much higher quality playback than YouTube and I’d stuck a dozen or so ads on there (some of them virals).
The question is, should TV/viral video ads be treated the same way as TV clips and copied music? Arguably, the latter examples are a commodity and have an inherent value.
On the other hand, ads that are being watched (even outside a media planner’s control) are still doing the advertisers’ and the agencies’ work for them. Am I undermining either party?
And if you’re going to stop video embedding, shouldn’t the same rules apply to all adverts (especially scanned press ads) that are reproduced in blogs?

Tags: Evil; TV ads